THE RESULTS:

• -27%Homepage Bounce Rate
• +41%Checkout Initiation from PDPs
• +16%Checkout Completions

• +CVR Sitewide Conversion Rate
• +10%Add to Carts
• +10%Checkout Completions

THE RESULTS:

• Handled high traffic without paid media through optimized speed and structure
• Hybrid model enabled agile affiliate testing and product launches
• Seamless PDP/PLP rollout with no rebuild or downtime

THE RESULTS:

• Unlimited Video Blocks Unlocked
• Full CMS Autonomy for ABH Teams
• Modular Content System Delivered
• Zero Performance Trade-Off

In the first month of activity, the restructured campaign strategy delivered standout performance on Android — significantly undercutting Smule's historical cost benchmarks.

• Android campaigns delivered 19,113 installs in the first month
• Achieved a $0.61 CPI on Android — well below Smule's historical iOS CPI benchmarks of $2.50–$4.50 on other platforms
• Android prioritized based on consistently stronger performance signals vs. iOS
• Purchase campaign infrastructure now in place, with budget progressively reallocating from Install to Purchase as conversion signals mature
• Asset-level quality improved through systematic review and replacement of underperforming creative variants

The campaign delivered strong results across all three key objectives — awareness, engagement, and efficiency — within the campaign spend.

• Targeted ads reached a wide, relevant audience and reinforced awareness and excitement around the campaign
• Drove 86,885 landing page views, connecting users with nearby restaurants and encouraging contest participation
• Optimized spend of $60,878.68 achieved efficient results with a low cost per landing page view of $0.70, maximizing clicks and overall campaign impact

The campaign delivered six consecutive months of online retail sales growth, with strong surges driven by strategic spend reallocation and creative optimization.

• Month 1 → Month 2: +158.46% (sharp jump — campaign structure and funnel alignment take hold)
• Month 2 → Month 3: +25.95% (continued growth as optimizations compound)
• Month 3 → Month 4: +81.10% (strong surge driven by spend reallocation and top-performing creative)
• Month 4 → Month 5: +46.55% (solid upward momentum maintained)
• Month 5 → Month 6: +23.69% (growth continues as the channel matures)
• Managed up to $200,000 in monthly paid spend with budget dynamically allocated toward highest-ROAS campaigns

The engagement drove strong topline performance across acquisition and retention while improving the efficiency of paid spend.

• +359% Meta-driven revenue
• +180% Meta ROAS
• +55% Klaviyo-driven revenue
• Expanded performance across paid media, email, and SMS through stronger planning, optimization, and segmentation
• Created a more connected growth engine between acquisition, on-site experience, and retention

• Powered communications for 264,199 recipients without a single failure
• Achieved a 63.57% open rate, far above the 19.21% industry average
• Delivered a 26.20% click rate, compared to a 2.44% industry average
• Maintained a 0.84% bounce rate and 0.02% spam complaint rate
• Supported what Verizon described as one of their most successful campaigns of its kind
• Created a reusable infrastructure model for future high-volume, time-sensitive brand activations

RESULTS:

• +40% VS. Next Best-Seller
• +20% Higher AOV
• +38% PDP Performance