Bonafide, a health and wellness brand focused on empowering women through naturally derived supplements, aimed to significantly reduce subscription churn without sacrificing customer autonomy. Facing high support ticket volume and premature cancellations due to limited self-management tools, Bonafide needed an intuitive, branded subscription management experience. Myntr partnered closely with Bonafide’s retention team to design and develop a custom subscription interface powered by Ordergroove, strategically embedding behavioral retention tactics.
PROJECT TYPE: Full-site frontend redesign + promotional functionality
TIMEFRAME: November 18, 2024 Launch
TECH STACK: Shopify, Shopify Scripts
SERVICES: Frontend development, promotional strategy implementation
TEAM: Our team handled frontend execution and promotional feature development, partnering with Bonafide’s in-house design team
Following the site relaunch, Bonafide saw strong gains across multiple stages of the conversion funnel:
- Conversion rate increased sitewide, indicating improved user flow from landing to checkout
- Checkout completion rate rose, with fewer drop-offs and a smoother overall flow
- Add-to-cart and reach-checkout rates grew by 10%, reflecting stronger product engagement and more confident shopping behavior
- Page performance and load times improved across core templates
- Bonafide’s internal team now launches new campaigns faster and more flexibly, thanks to reusable layouts and content zones designed for scale
Bonafide unveiled a refreshed visual identity across brand, packaging, and content, and needed that same modern aesthetic reflected across their digital storefront.
But this wasn’t just a visual update. Bonafide also wanted to improve commerce-driving functionality by introducing Gift With Purchase offers to boost AOV and power seasonal campaigns, all without relying on future developer involvement.
We collaborated closely with Bonafide’s internal design team to bring their vision to life across all major templates, and layered in powerful promotional logic beneath the surface.
CORE PRIORITIES INCLUDED:
- A full frontend rebuild of the homepage, PDPs, and resource center using Shopify 2.0 section logic
- Seamless GWP integration that enabled customers to select their free gift directly in the cart
- Building in content flexibility, enabling the marketing team to swap out GWP logic or content modules without dev work
- Ensuring smooth migration with zero downtime or breakage during rollout
Our team translated static designs into scalable, Shopify-native components with strong attention to mobile UX, load speed, and CMS usability.
WHAT WE DELIVERED:
- Fully rebuilt homepage and PDPs using dynamic sections and metafields
- A redesigned resource center optimized for performance and discoverability
- GWP functionality that allowed customers to select a free product with eligible purchases
- Logic to swap gift SKUs and eligibility rules via Shopify admin
- QA and staging environment testing to ensure zero-impact deployment
- Successfully launched site redesign with no downtime or errors
- Boosted AOV during GWP-driven campaigns
- Enabled faster campaign execution by reducing dev dependency for promotions
- Improved customer experience through refreshed UI and simplified value communication
We’re continuing to support Bonafide through:
- Creating reusable promo templates (BOGO, tiered offers)
- Exploring integration of GWP logic with Klaviyo for triggered campaigns
- Rolling out additional UX enhancements based on post-launch heatmapping
