Greyson Clothiers, a premium apparel brand known for blending sophisticated style with athletic functionality, sought to deepen customer loyalty beyond transactional e-commerce. Aiming to foster a true insider experience, Greyson envisioned a robust, multi-tiered membership program tailored distinctly for men’s and women’s audiences. Myntr partnered closely with Greyson’s internal UX team to architect and launch a custom membership ecosystem, seamlessly integrated into Shopify and powered by Datajet.
PROJECT TYPE: Custom multi-tier membership program
TIMEFRAME: April 2022 – August 2022
TECH SLACK: Shopify, Datajet
SERVICES: Strategy, UX collaboration, full-stack development
TEAM: Partnered directly with Greyson’s internal UX team to design and launch a custom loyalty experience tailored for scale
- 107% increase in active members since the program launched
- Membership has grown by over 5x compared to the pre-launch baseline
- Consistent year-over-year growth, with the largest jump recorded in 2024
- Member acquisition has accelerated in 2025, already outpacing the first five months of 2023
- The program crossed a major growth milestone in under three years, reinforcing its value to high-intent customers
- Internal analysis shows higher LTV and retention among members vs. non-members
Greyson wanted to move beyond transactional ecommerce and build long-term brand affinity. The goal was to launch a membership program that made their most loyal customers feel like true insiders while increasing repeat revenue and LTV. At the time, no loyalty infrastructure existed.
The team envisioned a robust system that offered distinct experiences for men’s and women’s members and included:
- Free shipping and returns
- Curated product access
- A custom points engine
- Flexible product bundles tied to membership
- A frictionless renewal flow integrated into Shopify
We didn’t retrofit a third-party loyalty plugin. Instead, we architected a bespoke membership system from the ground up, designed to feel native to Greyson’s site while offering full control over logic, tiers, and rewards.
STRATEGIC HIGHLIGHTS:
- Designed parallel experiences for men’s and women’s membership tiers
- Engineered a flexible renewal system with dynamic bundle selection
- Developed a custom perks engine with layered benefits (exclusive drops, rewards, shipping)
- Integrated Klaviyo event triggers to power personalized messaging based on member actions
By working hand-in-hand with Greyson’s UX team, we ensured every interaction felt cohesive, premium, and mobile-optimized.
Our team handled full-stack development within Shopify, using Datajet to handle key integrations and logic.
WHAT WE DELIVERED:
- Custom-built membership architecture natively integrated into Shopify
- Logic for bundle renewals, perks, and tier-based access
- Clean, responsive UI aligned with Greyson’s design system
- Trigger hooks to automate Klaviyo flows tied to signup, renewal, and status changes
- Internal tools for managing member tiers, redemptions, and perks
